used that determines—you see it doesn’t work. 
Unfortunately, you’re trying to extend this and 
use it as a principle of study and it just makes you 
really absurd.


Q:  Why do think there is such a resistance to the 
notion that the medium is the message?

A:  Well, for a couple of reasons. One is that it’s a 
paradox, a delightful paradox. And it calls for a lot 
of playfulness on people’s part just to handle a 
paradox like that. The medium is the message. 
What do you mean? That’s a contradiction, but